Over the last few years we have renamed the process of basic operational reporting with the much more grand name of ‘Business Intelligence’. In doing so we’ve almost managed to convince ourselves that we have advanced in these capabilities in some great way. The truth is unfortunately, not on our side and we probably have less so called intelligence today than we did ten years ago if you consider the ratio between what we actually know and what we need to know in today’s much more aggressive business environment.
Because you’re reading this I’m going to make two assumptions. Firstly, I’m going to assume that you know something about what we call ‘Business Intelligence’ and secondly, I’m going to assume that in your professional life, the topic concerns you enough to seek help.
If I’m right in the above assumptions and you are a person who likes action and responsibility, then this is clearly a blog for you. Let me explain:
In the last couple of centuries or so there has been some prescribed order in the world of business. Big subsumed small, powerful overcame week and the rich made times very tough for the poor. In broad terms, the outcome has been that the world is dominated by old and traditional companies which have become rich and powerful whilst amassing unbelievable wealth. This situation has been fine for many, many years but as we shall see, what was fine before is maybe unsustainable now.
Note: A Moose is known as an Elk in Europe. Clarifying terminology is key in Business Intelligence.