I’ve just put a couple of white papers up from an old mate of mine – Michael Meltzer – take a look – some innovative stuff on CRM – Internal CRM actually and another view on miss-alignment
A Difficult Task
Turning data into information is simply very difficult and needs a great deal of integration between IT and the ‘business’. Business people need to understand the capabilities of IT so that they can understand just what they can get from it. IT people have to understand the business so that they can provide the required information and even prompt the business into areas of analysis that might prove very beneficial. The bringing together of IT and business is an absolute imperative in companies that wish to utilise data to bring a competitive advantage but it won’t happen by accident – a new look organisational unit is needed at the very least and I am convinced that there simply is no other way. As I’ve said before, the task is difficult but it is an enterprise responsibility to use data in an effective way. The rewards are enormous so the effort is definitely worth while.
Yep! The rewards for implementing BI can be huge and the downside, fatal
Six out of ten executives agree that Data Marts (fragmented data) contribute to Corporate Governance problems.
The four fatalities from poor decision making are profit, revenue, reputations and morale.
Seventy five percent of executives report that the number of decisions being made every day is increasing exponentially.
Everyone agrees that the volume of data important to the decision making process is increasing at a frantic rate.
Let’s also consider that in a survey of large multinational companies 53% of people interviewed said that fragmented and inconsistent data was a critical issue. 40% said that incomplete and inaccurate data was a major problem and so on:
- Complexity of data – 15%
- Lack of profitability context – 15%
- Untimely data – 13%
The prognoses is not good.