Monthly Archives: June 2011

Data, the Most Undervalued of Assets

As human beings, the most undervalued asset we have is water; for a company, it’s data, the core ingredient of Business Intelligence. You’d think we’d cherish it a bit more, wouldn’t you? It’s only very recently that data has started … Continue reading

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Just joined EMC

Sorry I havn’t blogged for a couple of weeks but normal service will be resumed soon. Actually I’ve just shed my independent role and joined EMC to help their Greenplum initiative. I’m really excited by the company and the solutions … Continue reading

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The Downright Silly

The previous story simply shows an example of a company not quite on the marketing forefront. A company that obviously treats all its customers the same (pretty poorly) and does not use BI to build relationships and optimise profit of … Continue reading

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Bad things happen – bad and unnecessary

  Last blog entry was about the ‘good’ in BI – now let’s move to the ‘bad’! Some years ago I lived in Ohio, and had a rental car hired from the airport some forty minutes north of my residence … Continue reading

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Good marketing enabled by data

Every year, or at least for the last thirty years or so, I have flown thousands of miles across Europe, occasionally to the USA and sometimes even to the Far East. At one point I was a member of three … Continue reading

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