Monthly Archives: September 2011

Moving to the ‘Why Era’

You know by now that I am fond of examples so let’s use another one at this stage. Again imagine that you are that marketing executive at a mobile telephone company and you get a report on your desk every … Continue reading

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Stuck in the ‘What Era’

 If we look at the current Informational Systems that companies have deployed today, be they Data Warehouses, Marts or systems reporting directly from operational systems, we should rightly be dismayed by the lack of innovation displayed. Many surveys have been … Continue reading

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Welcome to Reality Time

This time-frame between understanding and effective action is vitally important because if you find out something that happened in the past, and even if you find out why it happened, you can’t change it, so a glorious opportunity is lost. … Continue reading

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