I thought you’d be interested in an article on the market opportunity for business intelligence from Software Advice.. Check it out: http://blog.softwareadvice.com/articles/bi/is-the-market-opportunity-understated-1083112/.
The article describes key trends in business intelligence software and the understated opportunity for BI
I like a couple of quotes in particular:
‘In the future, analytics and caring about data will become a part of everyone’s job,” says Caleb Poterbin, head of marketing at analytics software provider Chartio
Marketing is heading for a revolution me thinks….
‘It’s not necessarily always about deep-level analysis,” says Jeffrey Vocell, co-founder of Trendslide. “It’s about that snapshot.”
Well this comes from a snapshot type of company but in truth, the more we get fed this ‘big data’ non-sense the more we are likely to forget that most BI is visualized through extreme summarization and not always with any link to the underlying detail.