some interesting observations on the BI market

I thought you’d be interested in an article on the market opportunity for business intelligence from Software Advice.. Check it out: http://blog.softwareadvice.com/articles/bi/is-the-market-opportunity-understated-1083112/.

The article describes key trends in business intelligence software and the understated opportunity for BI

 

I like a couple of quotes in particular:

‘In the future, analytics and caring about data will become a part of everyone’s job,” says Caleb Poterbin, head of marketing at analytics software provider Chartio

Marketing is heading for a revolution me thinks….

‘It’s not necessarily always about deep-level analysis,” says Jeffrey Vocell, co-founder of Trendslide. “It’s about that snapshot.”

Well this comes from a snapshot type of company but in truth, the more we get fed this ‘big data’ non-sense the more we are likely to forget that most BI is visualized through extreme summarization and not always with any link to the underlying detail.

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About bibongo

I'm a consultant in the field of Business Intelligence and have been since the mid 80's which gives you some idea of my age! I'm priviledged to have held senior positions with Teradata, Oracle, Hp and EMC. I have an English son and a Swedish daughter seperated by some 18 years which is another type of welcome challenge!
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